Pandemic effect of COVID–19 on Concentrated Fruit Juice industry

MARKET INTRODUCTION

Fruit juice concentrates, possesses longer shelf life, and is quite easy to pack store and transport to geographically far regions. In fact, concentrating the fruit juices further reduces the water activity (aw), which is then, inhibits the growth of microorganisms in the juice and improves the shelf life of juice products. Juice from concentrate contains nutrients such as vitamins and minerals found in whole fruit, and, even though it lacks whole fruit's fiber content, it offers nutritional value. Each type of juice has its own distinct nutritional profile, but several juices also share common nutritional advantages and health benefits.

MARKET DYNAMICS

The B2B concentrated fruit juice market has witnessed a significant growth owing to factors such as wider application in retailing juice, alcoholic beverage, fermented products, and others. Furthermore, steady growth in functional food & beverage, brewing, and other industries are also contributing to the growth of this market. The availability of B2B retailers and their innovative service offering is also influencing this market. Research and development by the market player to innovate products and packaging is expected to fuel the market growth for B2B concentrated fruit juice in the upcoming years. However, climatic changes may hamper the cultivation of various fruits, which may lead to fluctuation of raw material prices, and further can impact on the growth of the B2B concentrated fruit juice market. Nevertheless, with the steady growth in the food processing industry and agriculture industry, there are opportunities for the market players to invest in this market.



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